AMAZON PPC UNIT ECONOMICS: REPEATABLE CHECKLIST
Published by Aain Ul Raza | aainulraza.online
This is a blank worksheet. It contains no client data or measured campaign result.

STEP 1. Record one product and marketplace.
Product/ASIN: __________  Marketplace: __________  Period: __________
Selling price per order (net of discounts): __________
Referral and platform fees: __________
Fulfilment or shipping: __________
Landed product cost: __________
Returns and expected refund cost per order: __________
Other variable cost per order: __________

STEP 2. Calculate the pre advertising contribution.
Contribution = price - all costs above.
Break even ACoS (%) = contribution / attributable sale price * 100.
If contribution is zero or negative, there is no profitable positive ACoS threshold.
Target ACoS should reflect the profit you intend to retain, not simply the break even limit.

STEP 3. Check advertising data on the same attribution basis.
Ad spend: __________  Attributed ad sales: __________
Observed ACoS = ad spend / attributed ad sales * 100 when sales > 0.
If attributed sales = 0, mark ACoS undefined rather than dividing by zero.

STEP 4. Record decision and uncertainty.
Conversion attribution window: __________
Known data gaps: __________
Decision: keep / monitor / investigate / adjust
Reason and next review date: __________

Important: Account for taxes and returns using your own accounting model. ACoS alone is not total business profitability.
Read: https://aainulraza.online/blog/amazon-ppc-break-even-acos-and-target-acos/